What is a Niche Market?
Over the past few weeks I have received numerous questions from people who are unsure of what a niche market is, so here is a brief overview:
A niche market is essentially a subset of a broad market. As an example of this, “dogs” is a general broad niche market, whereas “dog training, dog houses, dog grooming, dog breeds, etc” are smaller niche markets.
The difference between a mainstream market and a niche one is that with niche marketing, you are focusing on smaller groups of consumers, with a specialized focus.
